The Bigger the Notice the Better

Something that many may forget around this time of year is the impact of demand in the fuel industry. The increase in fuel usage can catch many off guard and unprepared when coordinating their fuel schedules. Beyond the increase in demand the winter always brings its own challenges such as inclement weather causing delays and closures.

This week we experienced our first taste of the winter cold and for some today, the first snowfall of the year. Our industry typically gets a run on heating oil when the temperatures go below average and gas stations see heighten demand before the first winter storm. Adding to this spike in demand is that next week is Thanksgiving. So not only are we getting a storm, considering all these factors, it is the perfect storm as far as obtaining truck capacity. If your company is one that depends on their fuel to be delivered to your site, then please keep in mind that increased notices can help assure the efficiency of your fuel schedules, so we can get your fuel to you as soon as possible.

Not only are we facing seasonal truck capacity constraints, but the reality of a nationwide driver shortage this year will make this winter even longer. The simple message is to provide as much notice and communication as possible to those who are working to fuel your business. The better we can all plan together the better we can make it through what will surely be a busy season.

Written by:

As Director of Marketing for Guttman Energy, I provide expertise within advertising strategies, digital marketing, and public relations to communicate our key messaging to our stakeholders. I offer diversified leadership, drive innovation and cutting-edge business, branding, to generate interest in Guttman service offerings.

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