Valuing the Customer Leads Creates Partnership for Guttman Energy Fuel Card

Chance Encounter Opens the Door to Dialogue and New Relationship

Based in Pittsburgh, PA, Stickles Towing provides towing and wrecker services to customers across a three-state region. While already familiar with the fleet fueling card concept, Stickles Towing had become frustrated with its prior provider due to a lack of communication and reliable customer support.

Opportunity Meets Need   

As a Guttman Energy representative waited for repairs to be performed on his vehicle, a sidebar conversation among the owners of Stickles Towing caught his attention. The essence of the dialogue was that Stickles Towing had become dissatisfied with its fleet fuel card provider, experiencing a lack of communication and support. After explaining the Guttman Energy approach to customer attention and sustained personal involvement by its representatives, the conversation quickly moved to exploring a new relationship.

Satisfying a Need with Frankness and Consistency

Stickles Towing wanted to end its prior fleet fuel card relationship and move to a business credit-style account to earn points. By explaining the Guttman Energy Fleet Fuel Card program in straightforward, frank, and honest terms—including the customer service and support commitment—Stickles Towing agreed to make the conversion, bringing its eight-vehicle fleet and its annual fuel consumption of 150,000 gallons to Guttman Energy. Owner Heather Stickles said, “Guttman Energy is one of the easiest companies I have ever worked with. Jerome (the sales representative) is extremely easy to communicate with and is constantly there to answer questions when we have them.”

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Building trust based relationships with new and existing customers to discuss personalized fueling needs. Emphasize the features of our fleet cards and highlight how they solve our customers problems.

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