Debunking Carbon Offset Myths

What are carbon offsets? Answering that question requires many to wade through a sea of misinformation to find the truth, often deterring interested parties from implementing one of the most effective ways of removing carbon from the atmosphere. To keep this from happening, Guttman Renewables is setting the record straight regarding carbon offset myths.

Myth: Carbon Offsetting for Businesses is “Greenwashing”

Truth: “Greenwashing” describes when businesses care more about appearing environmentally friendly to win customers, than actually reducing their carbon footprint. People believe carbon offsets offer businesses a quick and easy way “off the hook” when it comes to their environmental responsibility. In reality, trends show companies with a serious, vested interest in improving their carbon footprint utilize carbon offsets as part of a broader strategy that focuses on reducing emissions. When companies act to reduce greenhouse gas emissions but can’t bring their net emissions down to zero, they turn to carbon offsets to better manage those emissions and hold themselves more accountable. 

Myth: Using Carbon Offsets Isn’t for Small Businesses 

Truth: Many different types and sizes of companies use carbon offsets. Guttman Renewables works with both small businesses and big corporations to help find sustainable solutions. Regardless of who needs our help, we help you get informed and take action to meet your climate-related goals. In fact, smaller businesses, especially suppliers or other third-party enterprises, utilize carbon offsets to achieve carbon neutrality as part of their growth strategy. 

Myth: Carbon Offsetting is Hard
Truth: With the right partner, carbon offsetting becomes extremely easy. Our experts manage the heavy lifting, letting you turn your attention back to your business. Your designated account rep can personalize your offsetting experience to your business’ specific goals from start to finish. And while your rep handles your offsets, they’ll provide you with regular updates, so you never miss a beat. We make getting certified offsets client-centric and simple. To start on your sustainability journey today, contact Guttman Renewables at 724.489.5199.

Written by:

As Director of Marketing for Guttman Holdings, I lead our advertising, digital marketing, branding, and public relations strategies, and share my expertise to communicate key messaging to all our stakeholders. With my diversified leadership background, I also drive innovation and cutting-edge business practice and results, to generate interest in Guttman Energy, Guttman Renewables, and Source One service offerings.

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