Case Study: Gas Station/Convenience Store

Large independent retail customer operating multiple unbranded fueling stations, convenience stores, and a truck stop in the Ohio and West Virginia markets.


Customer faces competitive pricing pressure in all of its markets. Additionally, inventory management was cumbersome and time consuming as it required the owners to contact each of their locations daily to gather inventory data. This inefficiency resulted in increased sell outs, loss of revenue, and last minute “rush” ordering. Complex supply sourcing was also cumbersome, forcing the customer to juggle multiple vendors.


Guttman Energy developed a customized “keep fill” program for the customer that optimizes their inventory levels. The program also provides the customer with real time data electronically, detailing inventory levels, purchase prices, and local market prices.


The “keep fill” program provides the customer with a steady supply of product at competitive prices. The electronic data collection and reporting features benefit the owners by allowing them to spend their time managing other aspects of their business instead of fuel inventory, pricing, and multiple vendors. The program allows Guttman Energy to schedule long hauls out of different markets minimizing the impact to the customer from supply shortages and price volatility. Customer has peace of mind knowing deliveries will be made in a timely, professional manner and at competitive pricing.


“Guttman’s keep fill program has been a game-changer for us. I don’t have to worry about keeping our stations “wet,” which allows me to concentrate on growing my business. The care and attention I get from my Guttman rep really makes a difference.” Owner

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